This is a project Jembi is piloting in rural Kenya & Uganda to help caregivers track their child's vaccination journey. Caregivers receive a little starter kit containing an NFC card which stores vaccination visit information.
The concept of the campaign was to illustrate the concept of a journey, so we used different times of day/landscapes to show this. My aim was to create bright and visually stimulating branding that would appeal to both mother & child, especially when seen in very rural clinics.
Poster Series
Caregivers often have to travel far to get to a clinic to get children vaccinated. This poster series ties into the idea of going on a journey, but instead turns it into a positive by using bright playful graphics.
